Tony Birch

Day Two:  11:45 - 13:00

Sharpening your bid strategy

Practical tools and techniques that will help you develop winning strategies

Tony will share his extensive experience of what makes for a good bid, both in terms of presentation and content. He will cover techniques which enable the bid team to analyse its competitive position, and how to use this analysis to develop winning strategies – in both formal and informal proposals, including Q&A formats such as RFIs. Drawing on practical examples, Tony will show how you can incorporate these strategies into your own proposal documents.

Tony is the founder and Managing Director of Shipley Limited. Tony served on the main board of the APMP for four years and was elected a Fellow of the organisation in 2006. Since founding Shipley, Tony has helped clients around the globe to win key contracts and has trained thousands of sales and bid professionals.