Peter McPartland

Day One:  11:30 - 12:45

Challenge, Energise and Inspire

How a law firm is maximising the impact of its bids 

How do you get stakeholders to make an effective contribution to bids when the field is outside their comfort zone? The presentation will discuss how solicitors in a top-40 law firm have been challenged, energised and inspired to make high impact bids. Using practical illustrations, it will show how innovative thinking can help to focus minds, promote collaboration and stimulate creativity. The principles involved are transferable to any sector.

The first law firm employee to achieve the APMP Certified Professional qualification, Peter is also a winner of an APMP UK award for Innovation. He joined Weightmans LLP as tendering manager in 2007 following 15 years in the IT industry. He has a Masters degree in marketing and has held chartered marketer status with the Chartered Institute of Marketing for over a decade.