Day Two: 11:45 - 13:00
Making messages stick
The fundamentals of great design and how they can be applied to proposals
Strong design should come before pen touches paper: an idea developed into a story to aid the readers’ memory. Yet all too often design is applied last, papering over the cracks of weak content. In this session, attenders will learn five steps to creating simple, memorable pieces of design. And how design can be used to create simple, memorable and effective proposal tools.
The RfP team leader at Thomson Reuters, Chris Colquitt specialises in document design and written content, working with production and layout to make material more memorable. Chris was previously with Strategic Proposals.